Built by people who’ve done this before.
BasketBooster packages more than 25 years of hands-on e-commerce engineering into widgets any store can install in minutes.
Custom e-commerce platforms
More than 25 years of designing and building e-commerce platforms from scratch, long before off-the-shelf storefronts were the default.
Custom AI models
Hands-on experience training and deploying custom AI models for product discovery, not just wiring up third-party APIs.
Scaling online stores
Years of scaling e-commerce platforms through real traffic spikes, growing catalogs, and everything that breaks along the way.
Rusalin Iliev
Founder & CEO
Passionate about building tools that help businesses understand their customers better.
The company
BasketBooster Ltd is based in Varna, Bulgaria, and operates under EU law. The platform is fully GDPR compliant: it works only with anonymized identifiers and never collects personal shopper data.
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